How E-Business Works with Your Sales and Marketing
Sales and marketing is all about communicating with your target audience, and e-business is a great communications tool. E-business can help you reach your target market and convince customers to purchase a product or service. E-business can also help you manage your sales and marketing process more efficiently which, in turn, increases your profit margin.
Sell More Stuff
E-business isn’t always about your customers buying directly online with a credit card. Many business models just don’t fit well with direct online sales. It all depends on how your customers buy from your company. Your website might work best as an information resource that tells visitors why your company is great and why your products offer value. Or your website might be a product catalog with deep information that helps people begin to configure their orders. After the sale, your website can act as a support tool, answering common questions your customers have about their new products, or it can provide technical support information.
Reach More Customers
E-business can help you get a lot more out of your marketing budget. A website (and e-mail communication) can reach new markets at much lower costs than traditional marketing. For example, your website can offer an online product catalog, allowing you to spend less money on printing paper catalogs. Instead you might spend that money on a teaser brochure that you can send to a wider target audience or on a targeted e-mail marketing campaign. These marketing tools can direct people to the full online catalog. The result is that you reach far more people for the same amount of money.
