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Build Stronger Relationships with Your Customers

E-business can help you improve your customer relationships which, in turn, should lead to increased sales and good word-of-mouth about your business. Customers expect your business to have a good website that delivers useful information, and they expect to be able to communicate with you quickly and easily through e-mail. Don’t disappoint them.

Know Your Customers

Every business should have a good CRM (Customer Relationship Management) software package (whether it’s on the office computer or web-based). This software allows you to build a database of all your customers, and enter all sorts of details about each customer. Good CRM software will help you see purchasing trends, track customer requests or complaints, and much more.

Communicate with Customers Regularly

Through your website and e-mail communications, you can stay in contact with your customers at a very low cost. As you interact with customers you should build up a permission-based mailing list, so that you can start sending out a regular e-mail newsletter. It’s important to get permission from your customers before putting them on the e-mail list. Customers appreciate useful information, but they will have a very poor impression of your company if you spam them with useless information they didn’t request.

What Kind of Information Should You Send to Customers?

The simple answer is this – information that is useful and meaningful to your customers. Here are a few examples of information you might send to customers:

  • New product announcements and details of new product features
  • Product information tailored to a customer’s specific request and preferences
  • Relevant news items about your company
  • Price changes or special offers such as website-only deals
  • General industry news and helpful tips