Login with:
   Key:
  

The Benefits of Internet Marketing

Here are some examples of the time and cost-saving benefits of using the Internet to market your products or services:

  • The Internet is the widest channel of communication available to small businesses. It can help level the playing field for small businesses on a limited budget that seek to compete in large markets.
  • No other communications medium enables you to operate a business from your home, while giving a small business the appearance of a larger, more established operation.

Marketing your product or service online offers the opportunity for increased communication with your target market through techniques such as interactive websites, email newsletters, online surveys and forms, blogs, and discussion groups. The Internet allows you to collect immediate feedback from your client base with little out-of-pocket expense.

Print marketing materials and advertising strategies can be expensive to produce and traditionally have a short shelf life. Internet marketing techniques such as websites, banner ads and email newsletters, can be produced at a reasonable cost, can contain more timely information than print brochures, and can be immediately and cost-effectively updated as your business changes.

Finding success online is no different from finding it offline. Choosing the right product or service and designing an appropriate online and offline marketing mix are key to successful Internet marketing.