The Importance of Offline Marketing to Drive Traffic Online

Never underestimate the value of using low-cost, offline marketing techniques to encourage people to visit your website. Ensure your website address is clearly listed on all of your marketing materials – that is, your business card, brochure, published articles, print advertisements, sandwich boards, your vehicle (if you use it for business), and so on. And, don’t be afraid to get creative with your offline marketing strategies. Imaginative promotional techniques can be low-cost, yet attention getting ways to drive traffic to your website.

Here are some examples of low-cost offline marketing techniques that can drive traffic to a website:

A tree topping company uses a sandwich board on site which says: Arborists working above. Ever wonder how we top the trees without killing them… or you? Our methods are safe and environmentally friendly. Visit our website to learn more.

A retail beachwear company offers a free pair of brightly colored flip-flops with every purchase over $100 during the month of December. The sole of the flip-flops are printed with the company’s name and website address.

A baking company includes a coupon in each $30 tin of cookies for 10% off a future purchase and directs readers to their new online menu.