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After Your Website is Online

Website development is an ongoing process. While getting your site up and running is a major accomplishment, you must not lose sight of site maintenance, marketing and promotions, and monitoring site traffic.

It is a good idea to hire someone to oversee the maintenance of your site. Many developers charge a basic monthly maintenance fee to assist with the task of updating or changing content, adding or removing web pages, etc. If you are outsourcing the development of your site, request a maintenance quote that incorporates the fees for site maintenance (including hourly rates). In preparation for this quote, outline a list of pages or sections that you believe will need to be updated on a regular basis.

Once your site is online, implement a marketing strategy to generate traffic. Depending on your marketing budget, you may wish to advertise your site on the web or register it with Internet search engines and directories. It can be effective to advertise your site in trade related publications or associations (online and print). Integrate your website address into all company marketing publications – brochures, business cards, radio and television advertisements, and e-mail signatures.

Your site should also have the ability report the number of daily web visits and length an origin of each visit. There are a variety of free and pay-per-use web traffic tools available on the Internet.