The Key to Success: Planning
You will need to work with your website developer if your website it to be successful. Your developer may be an expert at website development, but you know your clients and business best. Planning is critical in developing a successful website. A good web plan documents your website’s goals and objectives, describes the target audience, and includes an analysis of your competitors’ websites. Just like your business goals, your website goals should be SMART – Specific, Measurable, Attainable, Relevant, and include a Timeframe.
If your site is complex and handles sensitive client information, you may want to invest in a security audit. A security audit is a third-party evaluation of your site and your internal systems’ security. The goal is to establish reasonable safeguards to protect your systems and customer information.