What Should You Have on Your Website?

A website is of little use to anyone if it doesn’t have any content. The following are some common sections and pages that should be contained within your site:

About Us
You should include a brief overview of your company, what you do, your key staff, and a brief history of your company (how many years in business).

Products and Services
You need to tell people what you do and provide detailed information about each of your company’s products or services (how to order, reasons to buy, client testimonials, etc.)

Frequently Asked Questions (FAQ)
A well-developed FAQ page can provide answers to your clients’ most common questions.

Customer Support
You should tell visitors about your product and service support. It’s also a good idea to provide contact information for support staff.

Contact Information
Your customers have to be able to contact you. This section should contain all relevant contact information (company name, mailing address, phone, fax, e-mails).

Value-Added Content (News, Events, Resource Information, etc.)
A regularly updated website can encourage visitors to return often. A common strategy is to include news articles that provide company and related industry information, or a free, valuable offer.

Site Map or Search Function
You can include a site map that provides links to the major sections in your site. If your website is large, consider integrating a search function.

Privacy Policy and Legal Information
Including and abiding by a good privacy policy in your site tells people you care about their privacy. You should also include any relevant legal or “terms of use” information in your site.