Newspaper Ads

The good, old Newspaper is certainly, well...old, but it is still the largest of the major advertising mediums, and it plays an integral role in the media buyer's ad planning. Newspapers were an important and respected advertising medium long before their competitors were even thought of, but with the advent of the web, it is slowly becoming of secondary importance - especially for small businesses that have lower budgets for advertising.

As technological as we get, newspapers are still a critical part to a marketing arsenal and iTeam has not forgotten the non-digital medium in our own campaigns and outreach efforts. As a total package to your companies brand image, newspaper ads should not be left to someone inexperienced in graphic design. It is important that your designs are consistent and that your brand is not tainted by mixed-up typography, colours, and choice of words.

Newspapers can play a key role in:

• Immediate and wide coverage of your markets central area.
• Presenting messages in news environment that is timely and leisurely.
• Flexibility in terms of timing and ad size.
• Advertising a variety of items to illustrate a good selection of merchandise.
• Allowing ads and coupons to be read and clipped out be customer
• Business preparation of advertisement's capabilities
• Reaching your current customer base with good frequency

Call iTeam to find out how your business could benefit from a combination of web and newspaper advertising.